A House is Not Home, A Business is Not A Family?

     Honestly, I recently start work for the family business and have been called all sorts of names such as Child Of Owner and the like. The work has its perks but I have always been weary sitting in the boardroom with my parents and siblings. This is because if they are too hot handle at home, then things must be loopier at work. On some days, my theory seems to hold water. On other days, I gain a greater appreciation for my relatives and their abilities that I often take for granted. 

  Moving on and before I either get incriminated or emotional, I picked up Elfren Cruz's Setting Frameworks: Family Business and Strategic Management because I felt the company needed some direction and structure because things were getting a bit hairy. The book does have a lot of insights and solutions for creating an excellent family business. However, I warn you that Setting Framework is not for the weak of heart. It is not a miracle cure for turning your family unit into a lean and mean power ranger team. It is brutally honest about the bumps you may encounter and you know you will encounter in mending family and business into one word. This is reason why I sometimes want to throw the book away because the process sometimes seems impossible. However, I reflect a bit more decide that my problem is not impossible but just improbable so I go back to reading Setting Frameworks Again.So, if you are planning to read this book, make sure you are dead set making your plan work out right. Don't worry, if it doesn't work right, you still got your family and that is all that matters. Right?

 If you are still not yet convinced, below are Elfren Sicangco Cruz's credentials:

•  Professor at the De La Salle University Professional School
•  Business World Columnist
• Seminar Speaker the Family Business Center of De La Salle Manila
• Board Chairman of the Guarantee Fund for Small and Medium Enterprises

Author: Efren Sicango Cruz

Publisher: Anvil Publishing

Price: Php 395.00

National Bookstore Release: Available Now!