Was I Punked? : Punk Marketing by Richard Laermer and Mark Simmons

         When I first read the title "Punk Marketing", I was expecting a marketing book about Punk Music and Culture. It was a letdown when I read the introduction because it was actually a marketing text book dressed with a flashy Rage Against Machine type cover and buzz words. So, I was expecting principles I have already read in college.  I moved onto the succeeding chapters and it was almost the same readings that kept me awake the whole night. The difference was that examples and pictures were much hipper and spunkier.

    So, was I Punked? Definitely not entirely, I give kudos to the authors for writing a book that practices what its preaches. As the Laermer and Simmons define Punk Marketing as 

    a new form of marketing that rejects the status quo and recognizes the shift in power from corporations to consumers

            In the case of the book, the authors shift in power from authors to readers. They created a marketing book that speaks consumer language by being up to date with its presentation i.e the flaming head. Moreover, the pages are sprinkled with practical wisdom that leaves the reading feeling that the book was made with him in mind. The author didn't write the book for dummies. An example is a side note on Communication Etiquette. Below are some points from its list of Communication 101: How to Stay Popular in an Age of Zero Talking.

    1. Get a vibrating phone. Leave noise pollution to construction sites and traffic jams.

  2. If you're asked a question, put everything down! Give undivided attention.

  3. When you discover someone is not listening to you, bust them. Shake your head. The more we tolerate poor communication behavior, the more people will continue.
 

        Refreshing ain't it to hear more than you can sell more through to this or that? Right? I recommend the book to people who don't want a diploma but an education. Ciao

Book Website: Punk Marketing

 
Price: Php 959.00

   Release: Available Now!