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How To Be Cool: Live Earth Global Warming Survival Handbook by David de Rothschild
August 10, 2007

Al Gore's campaign against global warming is a true study of a 21st century integrated media blitz. It started with his savvy documentary "Inconvenient Truth" and marched on with the global Live Earth concert. Now, his advocacy reaches print form using vegetable ink , biodegradable lamination and other science stuff I wish I listened to in school. This does not mean that this book by adventure ecologist David de Rothschild is inaccessible. If you have been following Gore's campaign, you will have noticed that everything is crisp, smart and aimed at you, the youth. The book continues this tradition by offering a calculated cool synthesis between content and visuals. The 77 tips are in themselves amusing (Tip 44: Build a Bat House) , well written with sarcasm (Tip 54: Say "Nuclear" Properly), informative (Tip 18: Say No To Styrofoam) and practical (Tip 67: Pass It On). Most are plausible and actually fun to do like Tip 48 that suggests to green your roof by creating a garden if possible. Some are just hilarious but true like adopting a glacier (visit http://www.nsidc.org). These tips are added impact by the illustrations that styled to look like the emergency "how to" guides you find in airplanes. The difference is that the characters sport tattoos, wear Keane t-shirts, and have i-pods. The book is also media smart as there are tons of web links to explore after reading.
If global warming is still not your thing, the last 10 tips focused on how to live in a total climate meltdown are worth reading just for a good laugh. There are suggestions such as buying a camel, learning how to barter, and colonizing space. Yet, they save the best for last that is to simply mutate and evolve. If you can't do that, you can follow tip 52 (Invent The Antidote) or just Tip 9 (Imagine). As for me, I will just follow tip 32 (Get Lost In Nature).
Live Earth Global Warming Survival Handbook
77 Essential Skills to Stop Climate Change –or Live Through It
by David de Rothschild
Website: http://www.liveearth.org
How To Be Cool:Live Earth Global Warming Survival Handbook
Al Gore's campaign against global warming is a true study of
a 21st century integrated media blitz. It started with his savvy documentary "Inconvenient Truth" and marched on with the global Live Earth concert. Now, his advocacy reaches print form using vegetable ink , biodegradable lamination and other science stuff I wish I listened to in school. This does not mean that this book by adventure ecologist David de Rothschild is inaccessible. If you have been following Gore's campaign, you will have noticed that everything is crisp, smart and aimed at you, the youth. The book continues this tradition by offering a calculated cool synthesis between content and visuals. The 77 tips are in themselves amusing (Tip 44: Build a Bat House) , well written with sarcasm (Tip 54: Say "Nuclear" Properly), informative (Tip 18: Say No To Styrofoam) and practical (Tip 67: Pass It On). Most are plausible and actually fun to do like Tip 48 that suggests to green your roof by creating a garden if possible. Some are just hilarious but true like adopting a glacier (visit http://www.nsidc.org). These tips are added impact by the illustrations that styled to look like the emergency "how to" guides you find in airplanes. The difference is that the characters sport tattoos, wear Keane t-shirts, and have i-pods. The book is also media smart as there are tons of web links to explore after reading.
If global warming is still not your thing, the last 10 tips focused on how to live in a total climate meltdown are worth reading just for a good laugh. There are suggestions such as buying a camel, learning how to barter, and colonizing space. Yet, they save the best for last that is to simply mutate and evolve. If you can't do that, you can follow tip 52 (Invent The Antidote) or just Tip 9 (Imagine). As for me, I will just follow tip 32 (Get Lost In Nature).
Live Earth Global Warming Survival Handbook
77 Essential Skills to Stop Climate Change –or Live Through It
by David de Rothschild
Website: http://www.liveearth.org
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